Please use this identifier to cite or link to this item:
http://dspace.ince.md/jspui/handle/123456789/1873
Title: | Implicaţiile caracteristicilor serviciilor asupra procesului decizional al consumatorului |
Authors: | Remesovschi, Natalia |
Keywords: | consumator servicii marketing companiile de servicii prestator marketingul serviciilor |
Issue Date: | 2011 |
Publisher: | IEFS |
Citation: | REMESOVSCHI, Natalia. Implicaţiile caracteristicilor serviciilor asupra procesului decizional al consumatorului. In: Economic growth in conditions of internationalization = Creşterea economică în condiţiile internaționalizării : international scientific and practical conference, VI-th edition, october 20-21, 2011, Chisinau. Chisinau: IEFS, 2011, vol. I, pp. 234-240. ISBN 978-9975-4176-7-9. |
Abstract: | The individualization offer the services must become an obligation for service companies, it because the content, nature and characteristics, are formative factors of management decisions and have a direct impact on the relationship between provider and consumer. These are elements of differentiation within the consumer behavior and marketing services. Thus, in services marketing professionals must take into account these elements and their characteristics have an impact on the marketing approach, show how the demand and supply of services presentation on marketing mix variables, they generating strategies and specific measures. |
Description: | Text: lb. rom. Abstrac: lb. engl. Referinţe bibliografice : p. 240 (6 titl.). |
URI: | http://dspace.ince.md/jspui/handle/123456789/1873 |
ISBN: | 978-9975-4176-7-9 |
Appears in Collections: | Articole |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Implicatiile_caracteristicilor_serviciilor.pdf | 377.09 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.