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Title: Направления стратегического управления предприятием в условиях рыночной экономики
Authors: Stratan, Alexandru
Baranov, Elena
Keywords: стратегическое управление
концепция «7 П»
концепция «3 П»
рыночная экономика
Issue Date: 2012
Publisher: Complexul Editorial, IEFS
Citation: СТРАТАН, Александру, БАРАНОВ, Елена (2012). Направления стратегического управления предприятием в условиях рыночной экономики. In: Analele Institutului de Economie, Finanţe şi Statistică. 2012, pp. 25-29. ISSN 1857-3630; ISBN 978-9975-4326-6-5.
Abstract: Nowadays, nobody doubts that a good and well thought strategic management in the context of today's economy is the most important and fundamental condition for the success of any company. In general terms, strategic management represents a plan for a company’s management aimed at strengthening its position, customer satisfaction and achieving goals. A well thought strategic vision prepares the company for the future, sets the early directions for development and defines the company's intention to take a specific business position.
Description: Abstract în lb. engl. Bibliogr.: p. 29(5 titl.).
ISBN: 978-9975-4326-6-5
ISSN: 1857-3630
Appears in Collections:Articole

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