Initiatives for children in difficulty from business during the Covid-19 pandemic

Abstract

The accumulation during the COVID-19 pandemic of ecological, institutional crises, trade barriers, increasing debt, economic, political, social, financial or other challenges have strongly affected vulnerable groups of the population, especially children in difficulty due to their dependence on significant adults (parents, guardians, guardians). In order to reduce the negative impact on such population groups, various entities (state authorities, NGOs, international organizations) have implemented relief and recovery measures. The business sector, which is not usually considered a traditional support provider, has also contributed to such efforts. This paper aims to present a review of business initiatives to support children in difficulty during the COVID-19 pandemic. It is found that a significant part of companies especially prefer to donate to charities specializing in supporting children in difficulty.