Capitalul uman – sursa performanţei în firmă

Abstract

All firms elaborază strategies to stay competitive and get the profit. To achieve this strategic goal must start from the assumption that human resources, the most important chapter in the company's main source, potential to gain performance by creating value that reached the market, to be profitable. For this reason business management /marketing and the decision to leave this great resource insufficiently exploited, which, through adequate policies to attract elite selection and training and a learning content (the potential of a physical, energetic, emotional and psychological), to enhance performance and continue with it and propel the company towards excellence and a place in the top.