Менеджмент оценки конкурентоспособности товаров

Abstract

The world economy is developing dynamically; the prerequisites for the elaboration of a new type of management have been created. The subject of the study is the management of competitiveness assessment of goods. Follow methods were used in the process of research: the method of ascending from the abstract to the concrete, empirical methods. The aims of the research are to develop the fundamentals of management of competitiveness assessment of goods, to systematize assessment indicators taking into account specifics of the Moldovan economy, to elaborate proposals and measures to increase the competitiveness of domestic goods. As elements of novelty can be mentioned the following: author has elaborated the definition and stages of "management of competitiveness assessment of goods", has performed the comparative analysis of this management with other types of functional management.